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To Improve Eye Health in Simcoe County

The 3 pillars that will be foundational in achieving our mission:

Pillar #1: Compassion

Set industry standard for patient-doctor face time - with a goal of 50% increase over current measured industry average of 9-14 minutes.

Implement a no ‘sales pressure’ environment - maintain a strict focus on patient education, disease-detection, and emergencies.

Pillar #2: Convenience

Same-day appointments and after-hours coverage to ensure that a person can be seen within 24 hours of needing support.

Pillar #3: Cost

LEAN6σ-compliant operations and implementation of artificial intelligence into digitalized work structures to drive down operating costs - and passing savings on to the patient.